The Two Big Strategic Mistakes That Investors Make
Research finds a discrepancy between what people plan to do when trading—and what they actually do.
The Two Big Strategic Mistakes That Investors MakeHow shoppers use gift cards
Recipients of store-specific gift cards opt for retailers’ most-typical products
At times of the year when gift cards are in greater use, retailers may want to focus on selling higher-margin products that are typical of their brand.
Nicholas Reinholtz, Daniel Bartels, and Jeffrey R. Parker, “On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase,” Journal of Consumer Research, December 2015. Chart reprinted with permission from Oxford University Press. Copyright 2015.
Research finds a discrepancy between what people plan to do when trading—and what they actually do.
The Two Big Strategic Mistakes That Investors MakeThe information we gather from our first impressions is often wrong.
Why Reading Faces Is a Dangerous GameA Q&A with Alexander Todorov, the Leon Carroll Marshall Professor of Behavioral Science at Chicago Booth.
You Can Shake a Bad First ImpressionYour Privacy
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