If you give people objective product information, will they switch?
The relationship between altruism and economics is not straightforward.
Household income may have a smaller impact on the success of private-label brands than previously believed.
For retailers engaged in geotargeting, "geoconquesting" can work, but defensive promotions are effective as well.
Around the world, billions of sales transactions every month, down to a can of Coca-Cola from a local store, are recorded in some way by Nielsen, the measurement and information firm that has been gathering data from retailers and consumers for 90 years.