Doing good can be good business, but research finds it can also trigger bad behavior.
Promising to ask for a donation once and never again can increase total contributions
The knowledge individual workers gained while working at the plant was quickly incorporated into the production process. Workers, together with plant managers, made adjustments to the assembly line based on what they learned, changes that benefited the next batch of workers and boosted overall productivity.
Cash rewards can help motivate students to achieve good results—but the effect may not last long enough to get some kids to graduation.
Research suggests that to increase contributions, nonprofits can do more than appeal to pity—they can promise to never contact the donor again.