Doing good can be good business, but research finds it can also trigger bad behavior.
Recent evidence suggests that many people give to others largely to gain a “warm glow”—that satisfied feeling that follows doing a good deed.
Former US President George W. Bush accepted the ALS Ice Bucket Challenge. Leonardo DiCaprio, Mark Zuckerberg, and Kermit the Frog joined in. UK Prime Minister David Cameron and US President Barack Obama paid to avoid it.
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