The science of motivation can help you finish what you started.
The principles of transparency and disclosure are visible everywhere from fast-food menus to financial regulation. But if lawmakers don’t consider the behavior of both markets and consumers, better information may not translate to smarter shoppers.
For much of the past decade, firms have been trying various ways to convince people to think about the future, and in particular about the people they will become.
People tend to think of themselves like a fine merlot—they’ll surely improve with age. But you could be more like a wine that may turn to vinegar. And ironically, acknowledging that possibility could improve how you age.