For much of the past decade, firms have been trying various ways to convince people to think about the future, and in particular about the people they will become.
Former US President George W. Bush accepted the ALS Ice Bucket Challenge. Leonardo DiCaprio, Mark Zuckerberg, and Kermit the Frog joined in. UK Prime Minister David Cameron and US President Barack Obama paid to avoid it.
Your generosity is linked to how connected you feel to your future self. The less connected you feel, the more generous you act.