How investors cope with losses
Rolling a losing position into a new stock can dull the pain of losing money.

 A column bar chart plotting the probability of investors selling a stock when the return on investment is more or less than what they originally paid. The probability drops up to three points when the return is less, and it rises nearly six points when the return is higher.

Investors who have rolled proceeds from an investment into a new asset tend to use the amount paid for the original investment as a reference point to compute gains and losses for the new asset.

  • Investors mistakenly tend to sell winning stocks in their portfolio and hang on to stocks on which they have made a loss. They do so in part to avoid the pain of losing money, but they can avoid the psychological pain of realizing a loss by selling a losing stock and immediately rolling the capital into a new investment, according to Cary D. Frydman and David H. Solomon at the University of Southern California and Chicago Booth’s Samuel Hartzmark.
  • Investors who have rolled proceeds from an investment into a new asset tend to use the amount paid for the original investment as a reference point to compute gains and losses for the new asset, according to the researchers (see chart).
  • Analyzing data from 56,546 individual investors’ accounts, the researchers find that investors who avoided the emotion of closing a mental account by selling a stock and reinvesting its proceeds made better selling decisions: the sold stocks earned 2 percent less over the next year compared with stocks that were sold but not reinvested.
  • Institutional investors operate similarly, according to the researchers. They find that mutual funds experiencing inflows (and thus having the flexibility to roll into a new investment) were more likely to sell a losing stock. But funds experiencing outflows were less likely to do so, because the proceeds of a sale would have to be sent back to investors.

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