Good Super Bowl Ads Are Still Worth the Price
Even in a digital age, the Big Game is a unique opportunity for marketers.
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Even in a digital age, the Big Game is a unique opportunity for marketers.
Good Super Bowl Ads Are Still Worth the PriceFocusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.
Consumers’ Three-Dimensional Chess Game in a RecessionCompanies are figuring out what individual customers will pay—and charging accordingly.
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