Why Locking In Subscribers Is Bad for Business
Exploiting customers through discounted, auto-renewing promotional offers can backfire.
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Exploiting customers through discounted, auto-renewing promotional offers can backfire.
Why Locking In Subscribers Is Bad for BusinessAny brand willing to pony up for the Big Game should have a plan to make the most of its investment.
The Four Questions Super Bowl Advertisers Should Ask ThemselvesHow retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store's specific clientele.
How to Improve Retailers’ Decisions on What to SellYour Privacy
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