To Sell More, Say Less
Telling a customer ‘it could be better’ can make them less willing to buy.
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Telling a customer ‘it could be better’ can make them less willing to buy.
To Sell More, Say LessFaux journalism can change people's beliefs about a product and affect their spending decisions.
Fake Product News, Posing as Journalism, Draws in Unsuspecting ConsumersSelf-affirmation can counteract the cognitive challenge presented by disturbing information.
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