Are You Shopping Irrationally?
What are the mental connections we’re making between various expenses, and how can understanding them help us make better decisions?
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What are the mental connections we’re making between various expenses, and how can understanding them help us make better decisions?
Are You Shopping Irrationally?Social media has changed the calculus of exit versus voice.
Chick-fil-A and the Rise of Activist CapitalismUnderstanding how shoppers search for a product can help businesses more effectively promote their brands.
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