Why Banning Menthol Cigarettes Locally Doesn’t Work
People kept smoking after a statewide restriction, and tax revenue fell dramatically.
Why Banning Menthol Cigarettes Locally Doesn’t WorkHow consumers’ search strategies affect their purchases
Understanding how shoppers search for a product can help businesses more effectively promote their brands.
Sequential searches favor the largest insurance companies, while smaller companies fare better when consumers search simultaneously.
Elisabeth Honka and Pradeep K. Chintagunta, “Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry,” Working paper, April 2014.
People kept smoking after a statewide restriction, and tax revenue fell dramatically.
Why Banning Menthol Cigarettes Locally Doesn’t WorkTesting assumptions in the field can avoid costly errors in decision-making.
You Should Run More ExperimentsCompanies are figuring out what individual customers will pay—and charging accordingly.
Are You Ready for Personalized Pricing?Your Privacy
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