How Old Navy Could Have Avoided a Plus-Size Mess
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessWhy drug companies benefit when competitors advertise
TV commercials for branded medication boost demand for rivals.
Ad viewers identify with the general health issue, increasing demand for a type of medication but not necessarily a specific brand.
Bradley Shapiro, “Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants,” Working paper, October 2014.
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessResearch suggests a supply-driven explanation for millennials’ taste for craft beer.
Why Craft Beer’s Rise Is a Warning Flag for All Sorts of Big BrandsPersonalizing emails benefits marketers significantly, even when the content is not particularly informative.
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