Five Insights about Budgeting
A survey of thousands of consumers sheds light on who budgets, how, and how often.
Five Insights about BudgetingWhy ads that stoke consumer cravings can backfire
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes.
Marketers should denigrate the value of alternatives.
Xianchi Dai and Ayelet Fishbach, “How Nonconsumption Shapes Desire,” Journal of Consumer Research, December 2014. Chart reprinted with permission from The University of Chicago Press. Copyright 2014.
A survey of thousands of consumers sheds light on who budgets, how, and how often.
Five Insights about BudgetingBy attempting to avoid the appearance of price gouging, retailers encourage stocking up.
How Retailers Inadvertently Contribute to HoardingSelf-affirmation can counteract the cognitive challenge presented by disturbing information.
How Charities Can Avoid Turning Off Potential DonorsYour Privacy
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