How Do You Get People to Pay to Use a Mobile App?
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?Why ads that stoke consumer cravings can backfire
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes.
Marketers should denigrate the value of alternatives.
Xianchi Dai and Ayelet Fishbach, “How Nonconsumption Shapes Desire,” Journal of Consumer Research, December 2014. Chart reprinted with permission from The University of Chicago Press. Copyright 2014.
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?Political advertising doesn’t crowd out many would-be commercial advertisers.
How All Those Political Ads Affect Commercial AdvertisingMany companies underestimate consumers’ left-digit bias and should be using 99-cent price endings more than they do now.
Many Retailers Are Making a Basic Mispricing MistakeYour Privacy
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