When Loyalty Programs Are Bad for Consumers
Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersWhy companies could be throwing away money on web ads
Well-known brands may get little benefit from advertising on search engines.
Traffic that would have come to the site via paid ads ended up there anyway via natural search results.
Thomas Blake, Chris Nosko, and Steven Tadelis, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” Econometrica, forthcoming. Chart reprinted with permission from the Econometric Society. Copyright 2014.
Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersSales data could help the government and other agencies manage relief efforts and supply chains in a disaster.
How Do Americans Shop When a Natural Disaster Approaches?Personalizing emails benefits marketers significantly, even when the content is not particularly informative.
Open This, [NAME]! Why Personalized Email Subject Lines WorkYour Privacy
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