How Do You Get People to Pay to Use a Mobile App?
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?Email promotions lift revenue, even when customers don’t use them
Offering discounts can increase sales of products that aren’t being advertised.
About 90 percent of the spending boost came from people who didn’t redeem the offers but still bought from the site.
Navdeep Sahni, Dan Zou, and Pradeep K. Chintagunta, “Effects of Targeted Promotions: Evidence from Field Experiments,” Working paper, November 2014.
Research suggests a lesson for developers who want to convert existing users into paid subscribers.
How Do You Get People to Pay to Use a Mobile App?The podcast examines the voluntary exits of private corporations from the Russian market with the CEO of Edelman, a global public-relations firm.
Capitalisn’t: Ukraine—The Privatization of SanctionsConsumers pay less at the pump when regulators force more transparency.
CBR Briefing #43Your Privacy
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