Why Locking In Subscribers Is Bad for Business
Exploiting customers through discounted, auto-renewing promotional offers can backfire.
Why Locking In Subscribers Is Bad for BusinessHow smaller companies can beat their bigger rivals online
Lesser-known brands have the advantage when advertising on search engines
Andrey Simonov, Chris Nosko, and Justin M. Rao, "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Working paper, September 2015.
Exploiting customers through discounted, auto-renewing promotional offers can backfire.
Why Locking In Subscribers Is Bad for BusinessDisparities in purchasing patterns may exacerbate inequality.
Why Low-Income Families Miss Out on Bulk BuyingA look at the perceptions, sentiments, and associations that changed over the course of the deal.
How Amazon’s Whole Foods Deal Impacts Supermarkets and SupercentersYour Privacy
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