Line of Inquiry: Pradeep K. Chintagunta on how Whole Foods will help Amazon

Feb 13, 2018

Sections Marketing Video

What did Amazon get when it acquired Whole Foods? According to Chicago Booth's Pradeep K. Chintagunta, it took what may be another step toward its goal of being “the most customer-centric company in the world.” From brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, Chintagunta considers all the ways the deal helps Amazon enhance its scope, scale, and speed.