Are You Shopping Irrationally?
What are the mental connections we’re making between various expenses, and how can understanding them help us make better decisions?
Are You Shopping Irrationally?What did Amazon get when it acquired Whole Foods? According to Chicago Booth's Pradeep K. Chintagunta, it took what may be another step toward its goal of being “the most customer-centric company in the world.” From brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, Chintagunta considers all the ways the deal helps Amazon enhance its scope, scale, and speed.
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What are the mental connections we’re making between various expenses, and how can understanding them help us make better decisions?
Are You Shopping Irrationally?Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.
Online Shoppers Care Where Sellers Are Based—Even for DiapersMany companies underestimate consumers’ left-digit bias and should be using 99-cent price endings more than they do now.
Many Retailers Are Making a Basic Mispricing MistakeYour Privacy
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