The latest
Open this, [NAME]! Why personalized email subject lines work
Personalizing emails benefits marketers significantly, even when the content is not particularly informative.
The best way to price your single-serve coffee
Tied goods have generated high margins over time, but competition is changing that.
Why marketers should target individuals, not households
Individuals within a household react differently to price changes and promotional discounts.
How to improve retailers’ decisions on what to sell
How retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store’s specific clientele.
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How to get more woman CEOs
A look at what’s holding women back from top-paying jobs
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Measuring uncertainty helps investors navigate risk
Researchers are developing new ways to gauge volatility far beyond financial markets.
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Blockchain’s weakest links
Billions of dollars are riding on a technology that could revolutionize how business is done—if glitches don’t break it.
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How to make cancer treatment more affordable
Research identifies a little-noticed winner from recent revolutionary advances in cancer treatments: the life-insurance industry.
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Class action lawsuits hit innovative companies the hardest
Why the US securities class action system may threaten economic growth and competitiveness.
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Equity crowdfunding is inflating a bubble
Millions of small investors are likely to lose a lot of money.