The latest
Why marketers should target individuals, not households
Individuals within a household react differently to price changes and promotional discounts.
How to improve retailers’ decisions on what to sell
How retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store’s specific clientele.
How drug ads can help patients get access to treatment
Research suggests that marketing antidepressants to consumers has had some benefits, but hasn’t raised prices.
How powerful are online aggregators?
In the relationship between airlines and aggregators such as Orbitz, which party has the upper hand?
Latest from the Magazine
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Are profits passé?
Demand for corporate social responsibility is forcing companies to value more than money.
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Should public companies do more than maximize profits?
BlackRock cofounder Sue Wagner joins Chicago Booth’s Marianne Bertrand, Robert H. Gertner, and Luigi Zingales to discuss the business of business.
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How should we balance efficiency and equality?
Chicago Booth’s Marianne Bertrand, Nicholas Epley, and Erik Hurst discuss whether and how policy makers should take into account the distributional effects of economic policy.
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When it makes sense to pollute—and how to change the equation
A trove of documents reveals the corporate decision-making that led to an environmental disaster, and could lead to other bad behavior
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Words to live by: Flops, nudges, and sludge
A Nobel laureate offers advice on trying new things and creating long-term value.
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Trump’s trade policy is an exercise in futility
The president is unlikely to achieve any of his objectives.