The latest
The best way to price your single-serve coffee
Tied goods have generated high margins over time, but competition is changing that.
Why marketers should target individuals, not households
Individuals within a household react differently to price changes and promotional discounts.
How to improve retailers’ decisions on what to sell
How retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store’s specific clientele.
How drug ads can help patients get access to treatment
Research suggests that marketing antidepressants to consumers has had some benefits, but hasn’t raised prices.
Latest from the Magazine
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Measuring uncertainty helps investors navigate risk
Researchers are developing new ways to gauge volatility far beyond financial markets.
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Blockchain’s weakest links
Billions of dollars are riding on a technology that could revolutionize how business is done—if glitches don’t break it.
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How to get more woman CEOs
A look at what’s holding women back from top-paying jobs
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Equity crowdfunding is inflating a bubble
Millions of small investors are likely to lose a lot of money.
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How to make cancer treatment more affordable
Research identifies a little-noticed winner from recent revolutionary advances in cancer treatments: the life-insurance industry.
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Class action lawsuits hit innovative companies the hardest
Why the US securities class action system may threaten economic growth and competitiveness.