The latest
When humanizing a logo can go wrong
There’s a risk that some of your customers will perceive that smile as a smirk.
Five skills of good managers
Avoid making specific statements, for starters.
Market forces can help fill food banks
Use them to allocate almost anything more effectively.
Yelp has revived intimate capitalism
The internet has returned us to preindustrial familiarity with market participants.
Data Point
Latest from the Magazine
-
Does America have an antitrust problem?
Markets are becoming more concentrated—and, arguably, less competitive.
-
Secrets of wait loss
As life moves faster, everyone’s patience is wearing thin. Who gets to the head of the line quickest?
-
Demand for niche products is growing
Marketers will have to cater to increasingly narrow tastes.
-
How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
-
A problem with hospital ratings—and how to fix it
A new model for rating and ranking hospital performance draws on a concept from portfolio management.
-
How multinational companies help spread recessions
Parent companies in one country can transmit the effects of a local financial shock to their subsidiaries abroad.