The latest
How people ‘mentally launder’ unethical income
By obscuring the source of unethical income, people can avoid self-imposed constraints on spending it.
Should you accept a promotion with no raise?
You’ve been asked to take on more work—for the same money.
Marketing for good is a business imperative
Corporate goals need to include a social mission and social identity.
You can shake a bad first impression
A Q&A with Alexander Todorov, the Leon Carroll Marshall Professor of Behavioral Science at Chicago Booth
Latest from the Magazine
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How the 1 percent’s savings buried the middle class in debt
Research suggests that when the rich bank, the rest borrow.
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Is the Friedman doctrine still relevant in the 21st century?
A year of crises has heightened the debate about what corporations owe society.
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Online shoppers care where sellers are based—even for diapers
Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.
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Can A.I. marketing help both customers and companies?
A panel of experts from academia and industry discusses how marketers can use A.I. responsibly.
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A big risk for companies: Low public support
Businesses must convince Americans they’re playing a positive societal role in order for voters to support business-friendly policies.
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Stricter mask-wearing rules are good business
Research suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.