The data-driven New Year's resolution

Jan 07, 2017

Sections Behavioral Science Video

Collections Motivation

If you set a New Year's resolution this year, the odds are not in your favor: research suggests a quarter of us give up within the first week, and fewer than half make it past six months. But behavioral science can give you an edge. Chicago Booth's Ayelet Fishbach offers four tips on how to increase your chances for self-improvement success, such as embedding "intrinsic rewards" into your pursuit of your ultimate goal.