The latest
How do companies measure their CSR impact?
Even without a mandated set of reporting standards, there is a degree of consistency around CSR metrics.
Is the Friedman doctrine still relevant in the 21st century?
A year of crises has heightened the debate about what corporations owe society.
How to forge relationships with the ‘enemy’
A summer camp offers lessons on how to form close relationships with members of other groups.
How charities can get more donors or bigger donations
Whether donors give to express support or make progress toward a goal can affect their donation behavior.
Latest from the Magazine
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How the 1 percent’s savings buried the middle class in debt
Research suggests that when the rich bank, the rest borrow.
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Is the Friedman doctrine still relevant in the 21st century?
A year of crises has heightened the debate about what corporations owe society.
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Online shoppers care where sellers are based—even for diapers
Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.
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Can A.I. marketing help both customers and companies?
A panel of experts from academia and industry discusses how marketers can use A.I. responsibly.
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A big risk for companies: Low public support
Businesses must convince Americans they’re playing a positive societal role in order for voters to support business-friendly policies.
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Stricter mask-wearing rules are good business
Research suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.