What turns some companies into “superstars”?

Aug 30, 2019

Sections Economics

In numerous industries, a small number of companies is grabbing a greater and greater share of the profits. Why do some companies succeed so wildly, while others fail? Why do so many companies that have managed to reach the pinnacle of their industries stumble and, in some cases, disappear? Chicago Booth’s Ram Shivakumar says that one key element to corporate success is mastering bottom-up innovation, a trait that can help managers navigate the “rugged business landscape.”