CBR Briefing #26
Reminding people of something they haven’t had in a long time could make them want it more, but only if there aren’t any good substitutes
Are you ready for personalized pricing?
Companies are figuring out what individual customers will pay—and charging accordingly.
Well, this is awkward . . . Why you’re avoiding eye contact with your nurse
"Functional intimacy" can lead people to act awkwardly toward providers of certain services.
To reach your goal, change tactics in the middle
Understanding and harnessing a natural “motivational switch” could help goal seekers.