What are the biggest barriers to behavior change?
Chicago Booth’s Ayelet Fishbach and University of Pennsylvania’s Katy Milkman discuss how to find motivation and focus on achieving goals.
How charities can get more donors or bigger donations
Whether donors give to express support or make progress toward a goal can affect their donation behavior.
Why we go where no one’s gone before
When information about our options comes from other people, we are more likely to try something unknown.
Why patients may lack patience
In a medical context, the desire for closure can work against patience.
When people are willing to wait
Liking an item more makes people more willing to wait for it.