Chicago Booth’s Ayelet Fishbach and University of Pennsylvania’s Katy Milkman discuss how to find motivation and focus on achieving goals.
Whether donors give to express support or make progress toward a goal can affect their donation behavior.
When information about our options comes from other people, we are more likely to try something unknown.
In a medical context, the desire for closure can work against patience.
Liking an item more makes people more willing to wait for it.