How charities can get an edge
The number of American households donating is falling. Behavioral science offers insights as to how charities can stand out.
CBR Briefing #76
Framing a product’s price as a series of small, daily payments rather than a large, yearly sum makes people think of the enjoyment they would derive from the product each day.
Why the ‘dollars a day’ pitch works
Framing a cost as a series of small daily expenses makes an offer more tempting.
CBR Briefing #55
Recipients of store-specific gift cards opt for retailers’ most-typical products
CBR Briefing #51
People who care about their future selves are more likely to succeed at self-control