Behavioral Science How charities can get an edge The number of American households donating is falling. Behavioral science offers insights as to how charities can stand out. By Alice G. Walton| Mar 25, 2020
Behavioral Science CBR Briefing #76 Framing a product’s price as a series of small, daily payments rather than a large, yearly sum makes people think of the enjoyment they would derive from the product each day. Jul 30, 2019
Behavioral Science Why the ‘dollars a day’ pitch works By Alice G. Walton| May 03, 2018 Framing a cost as a series of small daily expenses makes an offer more tempting.
Behavioral Science CBR Briefing #55 Recipients of store-specific gift cards opt for retailers’ most-typical products Apr 02, 2018
Behavioral Science CBR Briefing #51 People who care about their future selves are more likely to succeed at self-control Apr 02, 2018