Why the ‘dollars a day’ pitch works
Framing a cost as a series of small daily expenses makes an offer more tempting.
CBR Briefing #55
Recipients of store-specific gift cards opt for retailers’ most-typical products
CBR Briefing #51
People who care about their future selves are more likely to succeed at self-control
What really drives our opposition to steroids
What considerations are most important to our perceptions of steroid use?