The number of American households donating is falling. Behavioral science offers insights as to how charities can stand out.
Framing a product’s price as a series of small, daily payments rather than a large, yearly sum makes people think of the enjoyment they would derive from the product each day.
Framing a cost as a series of small daily expenses makes an offer more tempting.
Recipients of store-specific gift cards opt for retailers’ most-typical products
People who care about their future selves are more likely to succeed at self-control