The sentiment that finance does not benefit society is not just the result of the 2007–10 financial crisis: throughout history (prohibitions against finance date as far back as the Old Testament), finance has been perceived as a rent-seeking activity.
Every day, we express ourselves in 500 million tweets and 64 billion WhatsApp messages. We perform more than 250 million searches on eBay. On Facebook, 864 million of us log in to post status updates, comment on news stories, and share videos.
Using the best tactics from both worlds—the subjective and the objective, the emotional and the rational—teams will reach heights of achievement and competition that neither the old guard nor the new could reach on their own.