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Günter J. Hitsch

    • Marketing

Why the power of TV advertising has been overstated

Television advertising may be considerably less effective than published studies suggest.

By Brian Wallheimer| Jun 18, 2019

    • Marketing

Brand names are losing market share, regardless of rising incomes

Brand names are losing market share, regardless of rising incomes
By Rose Jacobs| Apr 07, 2017
Household income may have a smaller impact on the success of private-label brands than previously believed.
    • CBR Archive
    • Marketing

Tipping the Balance

Jul 26, 2016

    • Behavioral Science

Is race a factor in dating?

Is race a factor in dating?
By Alice G. Walton| Nov 05, 2014
If race is still an issue in arenas such as sports, the justice system, and hiring, how does it play out in our social lives?

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