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Indranil Goswami

    • Marketing
    • Strategy

You should run more experiments

Testing assumptions in the field can avoid costly errors in decision-making.

By Oleg Urminsky| Aug 03, 2020

    • Behavioral Science

Short-term rewards don’t sap long-term motivation

Short-term rewards don’t sap long-term motivation
By Oleg Urminsky| May 16, 2018
So stop fretting about temporary incentives.
    • Behavioral Science

CBR Briefing #13

Feb 23, 2018

    • Behavioral Science
    • Strategy

Pay per hour or flat rate? Many managers make the wrong choice

Many managers prefer to pay workers a flat rate for their labor, even when paying by the hour would be more profitable.

By Alice G. Walton| Mar 22, 2017

    • Behavioral Science

What happened to your goals?

What happened to your goals?
By Alice G. Walton| Feb 23, 2017
The science of motivation can help you finish what you started.
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