Marketing for good is a business imperative
Corporate goals need to include a social mission and social identity.
Why craft beer’s rise is a warning flag for all sorts of big brands
Research suggests a supply-driven explanation for millennials’ taste for craft beer.
Lower fines could lead to higher revenues
Personalized fines would be a win-win for municipalities and their residents.
The downfall (and possible salvation) of expertise
Can experts win back the public’s trust?
Is a fair price the same price for all?
Companies that want to do good might consider personalized pricing.