Research suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.
Testing assumptions in the field can avoid costly errors in decision-making.
Hydroxychloroquine provides a case study.
Cultural and political divisions have persisted for decades. Now there’s a growing gap in how Americans see each other.
Perceptions of the future may depend on the format of forecasts as much as on the forecasts themselves.