Marketing The positive power of social media influencers Social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution. By Rebecca Stropoli| Nov 23, 2020
Marketing Video What companies should remember when they engage with social issues Oct 28, 2020 Commitment counts in corporate responses to social matters.
Marketing Strategy Video How should companies respond to Black Lives Matter? Oct 13, 2020 An expert panel discusses challenges and strategies for corporate responses to racial injustice.
Marketing Strategy In corporate responses to Black Lives Matter, commitment speaks volumes In the midst of a social movement, it takes more than words to win public opinion. By Pradeep K. Chintagunta with Yogesh Kansal and Pradeep Pachigolla| Aug 13, 2020
Marketing Strategy Pivoting in a time of crisis Why now is the right time for small companies to take a hard look at their business models By Pradeep K. Chintagunta with Yogesh Kansal and Pradeep Pachigolla| May 20, 2020