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Pradeep K. Chintagunta

    • Marketing

The positive power of social media influencers

Social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution.

By Rebecca Stropoli| Nov 23, 2020

    • Marketing
    • Video

What companies should remember when they engage with social issues

What companies should remember when they engage with social issues
Oct 28, 2020
Commitment counts in corporate responses to social matters.
    • Marketing
    • Strategy
    • Video

How should companies respond to Black Lives Matter?

How should companies respond to Black Lives Matter?
Oct 13, 2020
An expert panel discusses challenges and strategies for corporate responses to racial injustice.
    • Marketing
    • Strategy

In corporate responses to Black Lives Matter, commitment speaks volumes

In the midst of a social movement, it takes more than words to win public opinion.

By Pradeep K. Chintagunta with Yogesh Kansal and Pradeep Pachigolla| Aug 13, 2020

    • Marketing
    • Strategy

Pivoting in a time of crisis

Why now is the right time for small companies to take a hard look at their business models 

By Pradeep K. Chintagunta with Yogesh Kansal and Pradeep Pachigolla| May 20, 2020

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