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Pradeep K. Chintagunta

    • Marketing

The positive power of social media influencers

Social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution.

By Rebecca Stropoli| Nov 23, 2020

    • Marketing

Consumers’ three-dimensional chess game in a recession

Focusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.

By Martin Daks| May 07, 2020

    • Entrepreneurship

Let your customers tell you when to pivot

Let your customers tell you when to pivot
By Pradeep K. Chintagunta| Jan 20, 2020
Small-business owners can get guidance by surveying their own customers.
    • Marketing
    • Public Policy

A plain way to cut smoking rates

Research suggests a link between plain-packaging laws and declines in cigarette sales.

By Meredith Lidard Kleeman| Jul 23, 2019

    • Marketing
    • Video

Should drug stores be in the tobacco business?

Should drug stores be in the tobacco business?
Jun 04, 2019
Tobacco products are traditional inventory at many US drug stores, and some are reticent to purge it from their shelves—perhaps for good reason, research suggests.
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