Marketing The positive power of social media influencers Social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution. By Rebecca Stropoli| Nov 23, 2020
Marketing Consumers’ three-dimensional chess game in a recession Focusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions. By Martin Daks| May 07, 2020
Entrepreneurship Let your customers tell you when to pivot By Pradeep K. Chintagunta| Jan 20, 2020 Small-business owners can get guidance by surveying their own customers.
Marketing Public Policy A plain way to cut smoking rates Research suggests a link between plain-packaging laws and declines in cigarette sales. By Meredith Lidard Kleeman| Jul 23, 2019
Marketing Video Should drug stores be in the tobacco business? Jun 04, 2019 Tobacco products are traditional inventory at many US drug stores, and some are reticent to purge it from their shelves—perhaps for good reason, research suggests.