The positive power of social media influencers
Social media could potentially be used to help fight a range of social ills such as poverty, disease, and pollution.
Consumers’ three-dimensional chess game in a recession
Focusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.
Let your customers tell you when to pivot
Small-business owners can get guidance by surveying their own customers.
A plain way to cut smoking rates
Research suggests a link between plain-packaging laws and declines in cigarette sales.
Should drug stores be in the tobacco business?
Tobacco products are traditional inventory at many US drug stores, and some are reticent to purge it from their shelves—perhaps for good reason, research suggests.