Do both brands benefit from co-branding?
The effects of co-branding are unevenly distributed and difficult to predict.
How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
A.I. is only human
Can we keep our flaws out of artificial intelligence and its decision-making?
Are you ready for personalized pricing?
Companies are figuring out what individual customers will pay—and charging accordingly.
What happened to your goals?
The science of motivation can help you finish what you started.