Would you trust a machine to pick a vaccine?
Machine learning is being tasked with an increasing number of important decisions. But the answers it generates involve a degree of uncertainty.
Do both brands benefit from co-branding?
The effects of co-branding are unevenly distributed and difficult to predict.
How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
A.I. is only human
Can we keep our flaws out of artificial intelligence and its decision-making?
Are you ready for personalized pricing?
Companies are figuring out what individual customers will pay—and charging accordingly.