How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
A.I. is only human
Can we keep our flaws out of artificial intelligence and its decision-making?
Are you ready for personalized pricing?
Companies are figuring out what individual customers will pay—and charging accordingly.
What happened to your goals?
The science of motivation can help you finish what you started.
The Big Question: How is big data changing marketing?
Chicago Booth's Sanjog Misra and a trio of industry experts join Hal Weitzman to explore what new opportunities and challenges have arisen due to data breakthroughs.