The number of American households donating is falling. Behavioral science offers insights as to how charities can stand out.
Research suggests that to increase contributions, nonprofits can do more than appeal to pity—they can promise to never contact the donor again.
Using the best tactics from both worlds—the subjective and the objective, the emotional and the rational—teams will reach heights of achievement and competition that neither the old guard nor the new could reach on their own.
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