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Zheng Fang

    • Marketing

CBR Briefing #62

Mar 29, 2018

    • Marketing

Pairing donations and discounts can backfire

The relationship between altruism and economics is not straightforward.

By Rose Jacobs| Apr 11, 2017

    • Marketing

Do aggressive text-message coupons win over customers?

For retailers engaged in geotargeting, "geoconquesting" can work, but defensive promotions are effective as well.

By Brian Wallheimer| Aug 22, 2016

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