Why some companies don’t maximize tax avoidance
Why companies don’t always do everything they can to avoid taxes
What the success of rock climbing tells us about economic growth
Machines are not the only engines of greater productivity.
You can’t ignore what you already know—unless you really want to
People can be convinced to ignore information they’ve learned.
Why some professions reward dishonesty
Research finds that deception elicits all kinds of negative emotions in the perceiver and tends to signal incompetence in the deceiver. Why, then, is deception so prevalent in business and the world in general?
Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.