Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.
How machine learning can improve money management
A deep-learning model can automate successful portfolio management.
Why some companies don’t maximize tax avoidance
Why companies don’t always do everything they can to avoid taxes
What the success of rock climbing tells us about economic growth
Machines are not the only engines of greater productivity.
You can’t ignore what you already know—unless you really want to
People can be convinced to ignore information they’ve learned.