Do Shoppers Have Too Many Choices?
US consumer goods are proliferating rapidly, with implications for consumers and companies.
Do Shoppers Have Too Many Choices?How consumers’ search strategies affect their purchases
Understanding how shoppers search for a product can help businesses more effectively promote their brands.
Sequential searches favor the largest insurance companies, while smaller companies fare better when consumers search simultaneously.
Elisabeth Honka and Pradeep K. Chintagunta, “Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry,” Working paper, April 2014.
US consumer goods are proliferating rapidly, with implications for consumers and companies.
Do Shoppers Have Too Many Choices?Some types of interventions are more effective than others, research finds.
Can Government Programs Get People to Eat More Healthily?Research suggests the nutrition gap may be more a problem of demand than supply.
The Hole in the Food-Desert HypothesisYour Privacy
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