How Old Navy Could Have Avoided a Plus-Size Mess
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessWhy drug companies benefit when competitors advertise
TV commercials for branded medication boost demand for rivals.
Ad viewers identify with the general health issue, increasing demand for a type of medication but not necessarily a specific brand.
Bradley Shapiro, “Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants,” Working paper, October 2014.
A two-step pricing process can help avoid costly markdown debacles.
How Old Navy Could Have Avoided a Plus-Size MessFocusing on the individual elements of store-outlet choices, product-category trade-offs, and brand decisions can lead to misleading conclusions.
Consumers’ Three-Dimensional Chess Game in a RecessionEvaluating the performance of machine-learning tools isn’t always easily done.
How (In)accurate Is Machine Learning?Your Privacy
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