Can Discounts Lead to Lower Sales?
Limiting the number of units consumers can purchase at a discount can have a ‘dragging-down effect’ on the quantity consumers buy.
Can Discounts Lead to Lower Sales?Why companies could be throwing away money on web ads
Well-known brands may get little benefit from advertising on search engines.
Traffic that would have come to the site via paid ads ended up there anyway via natural search results.
Thomas Blake, Chris Nosko, and Steven Tadelis, “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” Econometrica, forthcoming. Chart reprinted with permission from the Econometric Society. Copyright 2014.
Limiting the number of units consumers can purchase at a discount can have a ‘dragging-down effect’ on the quantity consumers buy.
Can Discounts Lead to Lower Sales?Any brand willing to pony up for the Big Game should have a plan to make the most of its investment.
The Four Questions Super Bowl Advertisers Should Ask ThemselvesSelf-affirmation can counteract the cognitive challenge presented by disturbing information.
How Charities Can Avoid Turning Off Potential DonorsYour Privacy
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