Can Discounts Lead to Lower Sales?
Limiting the number of units consumers can purchase at a discount can have a ‘dragging-down effect’ on the quantity consumers buy.
Can Discounts Lead to Lower Sales?Email promotions lift revenue, even when customers don’t use them
Offering discounts can increase sales of products that aren’t being advertised.
About 90 percent of the spending boost came from people who didn’t redeem the offers but still bought from the site.
Navdeep Sahni, Dan Zou, and Pradeep K. Chintagunta, “Effects of Targeted Promotions: Evidence from Field Experiments,” Working paper, November 2014.
Limiting the number of units consumers can purchase at a discount can have a ‘dragging-down effect’ on the quantity consumers buy.
Can Discounts Lead to Lower Sales?Commitment counts in corporate responses to social matters.
What Companies Should Remember When They Engage with Social IssuesMany companies don’t recognize the potency of customers’ “left-digit bias.”
Retailers Underestimate the Power of a Penny in PricingYour Privacy
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