Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy’s?
Playful spats can have unintended effects for brands and rivals.
Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy’s?How smaller companies can beat their bigger rivals online
Lesser-known brands have the advantage when advertising on search engines
Andrey Simonov, Chris Nosko, and Justin M. Rao, "Competition and Crowd-Out for Brand Keywords in Sponsored Search," Working paper, September 2015.
Playful spats can have unintended effects for brands and rivals.
Who Won the Twitter Fight Between Popeyes, Chick-Fil-A, and Wendy’s?Learning from your customers doesn’t have to cost a fortune.
How Well Do You Know What Your Customers Really Want?Evaluating the performance of machine-learning tools isn’t always easily done.
How (In)accurate Is Machine Learning?Your Privacy
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