When Loyalty Programs Are Bad for Consumers
Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersWhat did Amazon get when it acquired Whole Foods? According to Chicago Booth's Pradeep K. Chintagunta, it took what may be another step toward its goal of being “the most customer-centric company in the world.” From brick-and-mortar distribution venues to high-quality employees and a well-established private-label brand, Chintagunta considers all the ways the deal helps Amazon enhance its scope, scale, and speed.
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Rewards programs can come with higher prices.
When Loyalty Programs Are Bad for ConsumersCorporate goals need to include a social mission and social identity.
Marketing for Good Is a Business ImperativeEvaluating the performance of machine-learning tools isn’t always easily done.
How (In)accurate Is Machine Learning?Your Privacy
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