What drives our desire for exclusivity
We put greater value on things other people want but can’t have—just because they can’t have them.
The latest
You can shake a bad first impression
A Q&A with Alexander Todorov, the Leon Carroll Marshall Professor of Behavioral Science at Chicago Booth
What are the biggest barriers to behavior change?
Chicago Booth’s Ayelet Fishbach and University of Pennsylvania’s Katy Milkman discuss how to find motivation and focus on achieving goals.
How ‘riding coattails’ can help counter discrimination
The order in which customers approach vendors can affect how prices are set.
Numbers or words? How predictions are presented to us affects how we combine them
When people see more than one forecast, whether the predictions are expressed verbally or numerically changes how they're interpreted.
Latest from the Magazine
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Are we really more productive working from home?
Data from the pandemic can guide organizations struggling to reimagine the new office.
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Who is right about inflation?
The US Fed and consumers have very different expectations about the future.
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A new approach to ensuring drugs are safe
Researchers propose a new empirical method for monitoring and evaluating the safety of drugs already on the market.
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How rational bank behavior can lead to risky lending
Banks have an incentive to issue risky loans, even amid signs of economic trouble.
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Why craft beer’s rise is a warning flag for all sorts of big brands
Research suggests a supply-driven explanation for millennials’ taste for craft beer.
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The end of ‘the end of inflation’
Inflation can no longer be dismissed as only a concern of the past.