The danger inherent in high performance expectations
The pressure of high expectations carries a downside: the temptation to quit when faced with a setback.
The latest
How identity shapes voting behavior
People who consider their political party more central to their identity tend to vote along party lines more than those who see it as more peripheral.
Try eating popcorn with chopsticks
Injecting a little novelty into how you experience the familiar, rather than acquiring new things altogether, can reignite pleasure.
Giving advice is more motivating than receiving it
Giving advice to others leverages the motivational effects of greater confidence.
How to hook customers: first, tease them
By creating a momentary uncertainty, a marketer or advertiser can more effectively deliver information to a prospective customer.
Latest from the Magazine
-
Are profits passé?
Demand for corporate social responsibility is forcing companies to value more than money.
-
Should public companies do more than maximize profits?
BlackRock cofounder Sue Wagner joins Chicago Booth’s Marianne Bertrand, Robert H. Gertner, and Luigi Zingales to discuss the business of business.
-
How should we balance efficiency and equality?
Chicago Booth’s Marianne Bertrand, Nicholas Epley, and Erik Hurst discuss whether and how policy makers should take into account the distributional effects of economic policy.
-
When it makes sense to pollute—and how to change the equation
A trove of documents reveals the corporate decision-making that led to an environmental disaster, and could lead to other bad behavior
-
Words to live by: Flops, nudges, and sludge
A Nobel laureate offers advice on trying new things and creating long-term value.
-
Trump’s trade policy is an exercise in futility
The president is unlikely to achieve any of his objectives.