Jean-Pierre Dubé thinks you could shop smarter
If you give people objective product information, will they switch?
The latest
How businesses should use crowdvoting
In recent years, businesses have been tapping the internet to cheaply and simply survey a large base of potential customers.
As Sears fails, who will buy its brands?
Twitter finds the best acquirer for Kenmore appliances.
Pairing donations and discounts can backfire
The relationship between altruism and economics is not straightforward.
Brand names are losing market share, regardless of rising incomes
Household income may have a smaller impact on the success of private-label brands than previously believed.
Latest from the Magazine
-
Have central bankers lost their power?
Evidence is revealing the power, limits, and confounding effects of monetary policy.
-
How to listen for the hidden data in earnings calls
Research is uncovering the messages that managers may not be intending to send—and that investors should learn to listen for.
-
Why stock returns under Trump might disappoint investors
Market performance under Republican presidents may be in part due to timing.
-
Economics and the human instinct for storytelling
Why understanding dramatic economic events requires searching for the narratives that underlie them.
-
What are venture capitalists looking for in start-ups?
Venture capitalists doling out millions to back big ideas may be less interested in the product than in the people developing the product, research suggests.
-
How to profit from magical thinking
Superstition pervades finance, real estate, and corporate settings. Managers and marketers can use it to their advantage.