The hole in the food-desert hypothesis
Research suggests the nutrition gap may be more a problem of demand than supply.
The latest
How charities can avoid turning off potential donors
Self-affirmation can counteract the cognitive challenge presented by disturbing information.
Open this, [NAME]! Why personalized email subject lines work
Personalizing emails benefits marketers significantly, even when the content is not particularly informative.
The best way to price your single-serve coffee
Tied goods have generated high margins over time, but competition is changing that.
Why marketers should target individuals, not households
Individuals within a household react differently to price changes and promotional discounts.
Latest from the Magazine
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The tax that could save the world
Most economists agree on how to tackle climate change. Can politicians make it happen?
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Why less regulation isn’t necessarily better
The longstanding debate about government oversight is giving way to a new understanding of how to craft more effective industry rules.
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Technology is splitting the job market
Some people are prospering, while others are left behind.
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Ride-sharing services may lead to more fatal accidents
Research links ride sharing to a rise in auto-related deaths.
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Don’t write off a ‘failed’ entrepreneur
‘Failure’ is critical to innovation entrepreneurship.
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Why sharing a plate leads to better negotiation outcomes
When people in a business negotiation share not just a meal but a plate, they collaborate better and reach deals faster.