The latest
What I learned from watching people clean
Home remedies illustrate the power of design thinking.
How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
A plain way to cut smoking rates
Research suggests a link between plain-packaging laws and declines in cigarette sales.
Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.
Latest from the Magazine
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Does America have an antitrust problem?
Markets are becoming more concentrated—and, arguably, less competitive.
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Secrets of wait loss
As life moves faster, everyone’s patience is wearing thin. Who gets to the head of the line quickest?
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Demand for niche products is growing
Marketers will have to cater to increasingly narrow tastes.
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How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
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A problem with hospital ratings—and how to fix it
A new model for rating and ranking hospital performance draws on a concept from portfolio management.
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Why do some companies ignore new technology?
The economic environment during which institutions emerge may have long-lasting effects on both culture and willingness to adopt valuable new offerings.