How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
The latest
A plain way to cut smoking rates
Research suggests a link between plain-packaging laws and declines in cigarette sales.
Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.
Should drug stores be in the tobacco business?
Tobacco products are traditional inventory at many US drug stores, and some are reticent to purge it from their shelves—perhaps for good reason, research suggests.
Can you afford to trust your tech? A CBR research comic
Financial status affects how consumers feel about highly anthropomorphized products and services.
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When students are matched to schools, who wins?
Economics is changing how public schools and students choose each other.
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How to speed up the next medical breakthrough
Research is uncovering policies that can encourage for-profit innovators to tackle high-impact problems.
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Sendhil Mullainathan says AI can counter human biases
The Roman Family University Professor of Computation and Behavioral Science at Chicago Booth explains why AI’s impact on equity will ultimately be a social question, not a technological one.
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Overcome the odds to become a great boss
Remember that the people who work for you are human.
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How low interest rates can hurt competition, and the economy
They help big companies more than small ones, depressing investment and productivity.
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Why the big banks aren’t safe yet
Banking and accounting rules need to synch up.