The latest
Why the power of TV advertising has been overstated
Television advertising may be considerably less effective than published studies suggest.
Should drug stores be in the tobacco business?
Tobacco products are traditional inventory at many US drug stores, and some are reticent to purge it from their shelves—perhaps for good reason, research suggests.
Can you afford to trust your tech? A CBR research comic
Financial status affects how consumers feel about highly anthropomorphized products and services.
Battle of the coupons: How retailers and manufacturers compete
Different types of products call for different strategies in pricing and discount levels.
Latest from the Magazine
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A.I. is only human
Can we keep our flaws out of artificial intelligence and its decision-making?
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Who’s at fault for student-loan defaults?
For-profit colleges enroll 10 percent of US students but account for 50 percent of student-loan defaults. And low-income students are hit the hardest.
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How to fight corruption—and why we should
Petty corruption was long thought to grease the wheels of business. But economists are learning how much it can hold back some companies and local economies.
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Are investors chronically pessimistic?
Investors’ prediction bias doesn't appear to be systematically pessimistic or optimistic, but it may be procyclical.
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Tackle gender inequality at home and at work
Flexible but lower-paying jobs lead to an earnings gap.
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The right questions to ask for startup success
How venture capitalists evaluate entrepreneurs