The latest
Many retailers are making a basic mispricing mistake
Many companies underestimate consumers’ left-digit bias and should be using 99-cent price endings more than they do now.
What I learned from watching people clean
Home remedies illustrate the power of design thinking.
How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
A plain way to cut smoking rates
Research suggests a link between plain-packaging laws and declines in cigarette sales.
Latest from the Magazine
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Does America have an antitrust problem?
Markets are becoming more concentrated—and, arguably, less competitive.
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Secrets of wait loss
As life moves faster, everyone’s patience is wearing thin. Who gets to the head of the line quickest?
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Demand for niche products is growing
Marketers will have to cater to increasingly narrow tastes.
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How (in)accurate is machine learning?
Evaluating the performance of machine-learning tools isn't always easily done.
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A problem with hospital ratings—and how to fix it
A new model for rating and ranking hospital performance draws on a concept from portfolio management.
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Why the government shouldn’t intervene in strikes
Conflict produces generally desirable results for society.