Marketing

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Issue

• How the 1 percent’s savings buried the middle class in debt

  Research suggests that when the rich bank, the rest borrow.

• Is the Friedman doctrine still relevant in the 21st century?

  A year of crises has heightened the debate about what corporations owe society.

• Online shoppers care where sellers are based—even for diapers

  Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.

• Can A.I. marketing help both customers and companies?

  A panel of experts from academia and industry discusses how marketers can use A.I. responsibly.

• A big risk for companies: Low public support

  Businesses must convince Americans they’re playing a positive societal role in order for voters to support business-friendly policies.

• Stricter mask-wearing rules are good business

  Research suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.