Do both brands benefit from co-branding?
The effects of co-branding are unevenly distributed and difficult to predict.
The latest
More people will buy insurance if you reframe the odds
Viewing the cumulative probability of an event over a longer time span can motivate people to take action.
When humanizing a logo can go wrong
There’s a risk that some of your customers will perceive that smile as a smirk.
Many retailers are making a basic mispricing mistake
Many companies underestimate consumers’ left-digit bias and should be using 99-cent price endings more than they do now.
What I learned from watching people clean
Home remedies illustrate the power of design thinking.
Latest from the Magazine
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The populism puzzle
What caused the uprising that has transformed global politics?
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Could anything unite the United States?
Cultural and political divisions have persisted for decades. Now there’s a growing gap in how Americans see each other.
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How racial bias infected a major health-care algorithm
A design decision resulted in significant disparity in who was identified for enrollment in a care-management program.
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Retailers underestimate the power of a penny in pricing
Many companies don’t recognize the potency of customers’ “left-digit bias.”
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States are already paying for unfunded pensions
Large, unfunded state pension liabilities are a costly problem—and the cost is already reflected in current bond prices.
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Is there a culture problem among startups?
Chicago Booth’s Steve Kaplan and Starr Marcello are joined by New York Times reporter Mike Isaac to discuss the role of corporate governance in entrepreneurship.