The latest
Fake product news, posing as journalism, draws in unsuspecting consumers
Faux journalism can change people’s beliefs about a product and affect their spending decisions.
Chick-fil-A and the rise of activist capitalism
Social media has changed the calculus of exit versus voice.
In corporate responses to Black Lives Matter, commitment speaks volumes
In the midst of a social movement, it takes more than words to win public opinion.
You should run more experiments
Testing assumptions in the field can avoid costly errors in decision-making.
Latest from the Magazine
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You should run more experiments
Testing assumptions in the field can avoid costly errors in decision-making.
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More people will buy insurance if you reframe the odds
Viewing the cumulative probability of an event over a longer time span can motivate people to take action.
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How South Korea limited COVID-19 deaths and economic damage
Research analyzes the policy trade-off between public health, economic well-being, and privacy.
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Anuj K. Shah says we’re criminalizing the effects of poverty
The mental strain of poverty increases the risk of making costly mistakes.
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Do both brands benefit from co-branding?
The effects of co-branding are unevenly distributed and difficult to predict.
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Fox News causes viewers to disregard social distancing
Research examines the role of the media in determining how much credence people give to expert advice.