The latest
Why marketers should target individuals, not households
Individuals within a household react differently to price changes and promotional discounts.
How to improve retailers’ decisions on what to sell
How retailers resolve the what-to-sell conundrum depends on whether price, convenience, or choice of brands matters most to a store’s specific clientele.
How drug ads can help patients get access to treatment
Research suggests that marketing antidepressants to consumers has had some benefits, but hasn’t raised prices.
How powerful are online aggregators?
In the relationship between airlines and aggregators such as Orbitz, which party has the upper hand?
Latest from the Magazine
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How to be happy without earning more
Abundance does not equate to happiness, according to research. Here’s how to convert wealth into satisfaction.
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The 300 secrets to high stock returns
Has the hunt for investable factors gone too far?
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Globalization is close to its ‘holy cow’ moment
Why we must rethink our outdated ideas about international trade
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Jane L. Risen says to fess up and skip the cover-up
Avoiding the risk of immediate failure can lower the odds of long-term success.
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Why the ‘dollars a day’ pitch works
Framing a cost as a series of small daily expenses makes an offer more tempting.
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Behavioral economics from nuts to ‘nudges’
A bowl of cashews led to a research breakthrough.