Online shoppers care where sellers are based—even for diapers
Location-branding effects can influence trade even within countries and for the sale of everyday items, research suggests.
The latest
Stricter mask-wearing rules are good business
Research suggests that consumers and business managers have tended to underestimate other people’s desire for stricter public-health measures.
Can A.I. marketing help both customers and companies?
A panel of experts from academia and industry discusses how marketers can use A.I. responsibly.
Four ways to accelerate innovation
Learn from this crisis to be better prepared for the next one.
How policy makers could address the food-insecurity epidemic
A combination of marketing and public policy could help alleviate food insecurity in the US.
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Law and order and data
Will algorithms fix what’s wrong with American justice, or make things worse?
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When green investments pay off
In building a portfolio, sustainability is no longer a luxury good. But it’s not a slam dunk either.
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Entrepreneurs, remember the power of a smile
What investors really look for in startup pitches
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Lower fines could lead to higher revenues
Personalized fines would be a win-win for municipalities and their residents.
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Who is driving stock prices?
Some investors influence valuations more than others do, research suggests.
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Inventors are eyeing your home office
The lockdowns triggered by the COVID-19 pandemic set off a significant shift in new patent applications toward technologies that support working remotely.