The latest
How should companies respond to Black Lives Matter?
An expert panel discusses challenges and strategies for corporate responses to racial injustice.
How to improve randomized trials
Identifying how experimental units interact, and testing how these relationships affect outcomes, can make experiments more informative and valuable.
In business, don’t leave well enough alone
Doing what’s always worked will, at some point, no longer work. A willingness to experiment is key.
In corporate responses to Black Lives Matter, commitment speaks volumes
In the midst of a social movement, it takes more than words to win public opinion.
Latest from the Magazine
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There are two Americas, and age is the divider
People become more conservative by about 45 years old.
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Kids can have their cake and their broccoli too
Capitalize on children’s appreciation for variety to encourage healthy eating.
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Looking for a promotion? Control your temper
A bit of anger can suggest competence. Too much can signal the opposite.
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WeWork should be a cautionary tale for venture capitalists
The notorious failure contains valuable lessons for investors.
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You should run more experiments
Testing assumptions in the field can avoid costly errors in decision-making.
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More people will buy insurance if you reframe the odds
Viewing the cumulative probability of an event over a longer time span can motivate people to take action.